Martin Sidney Matsoff
Financial Representative|CLU®
Professional
In 1988 and at 42 years old, Marty Matsoff wanted a career change. He saw an opportunity to become a financial representative and thought "Let's try it for a year." Twenty four years later, Marty still enjoys working with small business owners and executives analyzing their personal and business needs and providing solutions. In addition, he finds enjoyment in mentoring fellow financial representatives within the office.
Marty worked in several high level positions in the corporate world. He started as a CPA for Arthur Young. Next, he became the President at Lubotsky Tire Company. A few years later, he moved into a new position as CFO for Warehouse Shoes. Before becoming an entrepreneur, he was CFO for Sampson Investments. His prior work experience has given him a deep understanding of the type of financial challenges facing his clients.
Awards and Recognition
Marty has received the following awards:
- Million Dollar Round Table Qualifying/Life Member: 1998-2011
- Million Dollar Round Table Qualifying Member: 1990-1997
- Million Dollar Round Table Provisional Member: 1989
- National Quality Award: 1990-2000, 2002-2006
- National Sales Achievement Award: 1990-2000, 2002-2003
- Attracting Quality Associates (AQA): 1996
Associations and Memberships
Marty Matsoff enjoys giving back to the community. In the past, he has raised money for the Prevent Blindness America. For 10 years, he was a part of Friends of Froedtert Hospital Foundation, now called Froedtert Hospital Foundation, Inc, where he sat on the Advisory Board.
Currently, Marty spends his time with the Israel Bond Committee. He also is an active member of the Milwaukee Jewish Federation where he has been a member since he was sixteen.
Years of Experience
Representing Northwestern Mutual since 1988.
Education
Bachelor of Business Administration in Accounting from University of Wisconsin (Madison)
Personal
Marty Matsoff has been married for over 40 years. He and his wife, Randee, have two wonderful sons, two great daughter-in-laws, and six active grandchildren. In his spare time, Marty enjoys spending time with his family, watching Badgers' and Marquette's sports team, and working to lower his golf handicap. Marty and Randee also enjoy spending time in their vacation home in Florida.
Lending a hand in my community.
As part of Northwestern Mutual, I'm proud to help accelerate the search for better childhood cancer treatments while supporting families undergoing treatment, and survivors from late effects. Here are some of the organizations we partner with:
Alex's Lemonade Stand Foundation for Childhood Cancer (ALSF)
ALSF funds cancer research, raises awareness, and supports the families of children with cancer. Since 2012, Northwestern Mutual, its employees, and financial professionals like me have donated more than $20 million to support ALSF and fund over 400,000 research hours.
Beads of Courage
Beads of Courage is an art-in-medicine program that helps kids with cancer tell their unique treatment story through colorful beads that are symbols of their courage.
Prevent Blindness America
Marty Matsoff has been involved with several community organizations over the years. For example, by running the Walt Disney World 26.2-mile marathon for charity, he raised $22, 000 for the Prevent Blindness America.
Friends of Froedtert Hospital Foundation
For 10 years, he was a part of Friends of Froedtert Hospital Foundation, now called Froedtert Hospital Foundation, Inc, where he sat on the Advisory Board.
Here are my areas of expertise
Financial Planning
Insurance Protection Strategies
Life Insurance Strategies
Retirement Planning & Income Strategies
Education Planning & Funding
Disability Planning
Multigenerational Planning
Estate Planning
How Northwestern Mutual helps you live the life you want.
When people feel better about their money, good things happen—they become more confident and feel more secure. For more than 160 years, Northwestern Mutual has helped people achieve the financial flexibility they need to live more and worry less.
Being a mutual company means Northwestern Mutual reports to its clients, not Wall Street. They don't believe in chasing fads or taking undue risk for short-term gains. Instead, they take a long-term approach—both in the way we help people plan to reach their goals, and in the way they do business. This has served their clients (and mine) well through all kinds of economic ups and downs, including wars, recessions, even the recent pandemic.
It's why I'm happy to be part of a company that's in it for the long-haul and prioritizes clients over profit.
