Helping You Live Your Best Life.

I believe the starting point of any financial conversation should be with you—your life, your family, your priorities, and your goals. I aim to help you make informed decisions so that you can secure your own financial future. I'll listen to what's important to you and provide personalized guidance to make sure you achieve all that you aspire to. 

Building a Comprehensive Financial Plan

My team and I will build a comprehensive plan that serves as a roadmap leading to your personal goals. As we hold ourselves to a best interest standard we will ensure that the plan we develop serves you and your family. By implementing sound financial principles you will be able to protect and grow your wealth effectively.

Infographic of a pyramid divided into 4 parts surrounded by circular arrows
  • Look at where you are today

    Your plan will help you make the most of what you already have, no matter where you're starting from, and give you a snapshot of your financial big picture.

  • Identify where you want to go

    Whether it's shorter-term goals like managing your debt, or longer-term ones like saving for a new home, or retirement, your financial plan will show you how you're tracking, help you understand what's working, and point out any gaps you might have.

  • Put together range of options to get you there

    Looking across all your goals, you'll get personalized recommendations and strategies to grow your wealth while making sure everything's protected. And I'll help you determine the right moves to make today and later on. Your financial plan is based on your priorities. As those priorities change throughout your life, we'll shift the financial strategies in your plan, too-so your plan stays flexible, and you stay on track to consistently meet goal after goal.

Areas of Expertise

Financial Planning

Retirement Planning & Income Strategies

Education Planning & Funding

Life Insurance Strategies

Disability Planning

Multigenerational Planning

The Northwestern Mutual difference

No. 1

Best life insurance company for consumer experience, 2023. (NerdWallet)1

Top 5

We're one of the Top U.S. Independent Investment Broker-Dealers.2

$8.2B

In dividends expected to be paid in 2025.3

A++

AAA, Aaa, and AA+ - we've earned the highest financial strength ratings awarded to life insurers from all four major rating agencies.4

Get to Know My Dedicated Team

Each of us are committed to providing exceptional service. If you need to schedule an appointment, request service, or have a question about a policy or account, please don't hesitate to reach out.

Photo of Managing Director Eric Gordon Hadfield

Eric Gordon Hadfield

Managing Director

My mission is to help individuals and families achieve financial security: having money when you need it and when you want it. I partner with my clients by providing expert guidance, exceptional service and world class products. With two offices in St. George and Logan, Utah, my team and I serve clients throughout the state and country.
Photo of Financial Advisor Darren Verl Hendrix

Darren Verl Hendrix

Financial Advisor

Photo of Financial Advisor Xavier James Hay

Xavier James Hay

Financial Advisor