Jayden Kyle Moore
Financial Representative|CFP®
Take charge of your finances through Legacy, Family, and Service
About me - Legacy, Family, and Service
During my Junior year at the University of Northern Iowa, I was introduced to the financial planning industry initially through an internship with a different financial planning company. After six months in the industry, my little brothers and I were T-Boned by a semi that was traveling 50 mph leaving one brother with a few broken ribs, one brother dead on impact, and I suffered an epidural hematoma and was put into a medically induced coma for a month so my brain could be operated on.
When I was pulled off the medication, I regained consciousness only to learn that my brother had passed, I couldn't read, struggled to talk, might not be able to graduate college as planned, and had my financial planning contract terminated. I was at a crossroads in life. I could call it quits or keep moving forward. I was blessed with a nearly complete recovery after two months and choose to keep moving forward. I went back to college, started a financial planning practice with Northwestern Mutual, graduated with "Honors with Distinction", and attained the credential as a CERTIFIED FINANCIAL PLANNER™ Professional.
From this experience I've chosen to have three words as my North Star for both my business and my life: Legacy, Family, and Service
Legacy - Had I died that day, I know I would not have left behind anything substantial financially, physically, or in impact. Given a second chance that drives me to aim to leave a lasting legacy and help my clients to do the same.
Family - I have lost two brothers: one to the accident, the other to Schizophrenia. It has been said time and time again, cherish the time you have with those you love because you never know which moment will be their last. I aim to live to this standard, and help my clients do the same.
Service - With great gratitude comes a great desire for service. I've been blessed with talents, skills, and another day to live, it's too much to ask for so I plan to share what I'm grateful for to those who will accept it.
Lending a hand in my community.
As part of Northwestern Mutual, I'm proud to help accelerate the search for better childhood cancer treatments while supporting families undergoing treatment, and survivors from late effects. I also devote time locally to serve the young professional community and better grow the small businesses of the Cedar Valley. Here are some of the organizations we partner with:
Cedar Valley Young Professionals - President
This organization is dedicated to attracting and retaining young professionals in the Cedar Valley area. This done by connecting them to each other through social events, presenting opportunities to help grow the community through volunteer activities and projects, and investing in their growth and development through mentoring programs, professional speakers, and education seminars.
Alex's Lemonade Stand Foundation for Childhood Cancer (ALSF)
ALSF funds cancer research, raises awareness, and supports the families of children with cancer. Since 2012, Northwestern Mutual, its employees, and financial professionals like me have donated more than $20 million to support ALSF and fund over 400,000 research hours.

Beads of Courage
Beads of Courage is an art-in-medicine program that helps kids with cancer tell their unique treatment story through colorful beads that are symbols of their courage.

Cedar Valley Small Business Advocates - Founder
The Cedar Valley Small Business Advocates is dedicated to the growth and development of the small business community in the Cedar Valley. They do this through organizing socials to create organic connections between businesses and those who can help them grow. This organization also provides educational seminars to keep business owners up to date on what is changing both locally and nationally is the business environment.
Here are my areas of expertise
Financial Planning
Business Planning & Succession
Business Risk Management
Business Employee & Executive Benefits Planning
Insurance Protection Strategies
Multigenerational Planning
Qualified Plan Design Assistance
Estate Planning
How Northwestern Mutual helps you live the life you want.
When people feel better about their money, good things happen—they become more confident and feel more secure. For more than 160 years, Northwestern Mutual has helped people achieve the financial flexibility they need to live more and worry less.
Being a mutual company means Northwestern Mutual reports to its clients, not Wall Street. They don't believe in chasing fads or taking undue risk for short-term gains. Instead, they take a long-term approach—both in the way we help people plan to reach their goals, and in the way they do business. This has served their clients (and mine) well through all kinds of economic ups and downs, including wars, recessions, even the recent pandemic.
It's why I'm happy to be part of a company that's in it for the long-haul and prioritizes clients over profit.
