Farley Financial Associates
James Michael Farley
Wealth Management Advisor|CLU®, ChFC®, CASL®, RICP®, CAP®
Get to know our dedicated team
We are dedicated to being there every step of the way to empower our clients to achieve their personal and financial goals. Through comprehensive planning and personally tailored advice we look forward to helping you chart a course to your dreams.

James Michael Farley
CLU®, ChFC®, CASL®, RICP®, CAP®
Wealth Management Advisor
James Farley is a Wealth Management Advisor and the founder of Farley Financial Associates at Northwestern Mutual. James began his planning practice in 2009 after years of working in a startup business. He brings extensive business planning knowledge to the table in addition to significant education in the financial planning space. James has 6 professional designations in advanced financial planning strategies and is constantly pursuing more knowledge.
As a Wealth Management Advisor - James works with individuals, families, and businesses to achieve goals of which most can only dream. He focuses on goal-based financial planning and caters a unique and customized plan to each client.
James specializes in:
- Privately Held Business (Owner Needs, Succession/Transition, Executive Compensation)
- Stock Benefit Plans (RSUs, ESPP, SIO)
- Tax-Efficient Strategies
- Fortune 500 Employees and Large Rochester, NY Regional Employers
- Medical, Legal, Accounting, Construction, Software/Technology Fields

Dawn Holcomb VanZile
Client Service Specialist and Growth Director
Dawn VanZile is a Client Service Specialist & Growth Director with Farley Financial Associates at Northwestern Mutual. Dawn joined Farley Financial Associates in 2022 after leaving her role as a Marketing Director with a local manufacturing company.
At Farley Financial Associates, Dawn is the operational heartbeat of the business. She guides our clients though the implementation of tasks decided upon between our clients and advisors. In doing this, Dawn is an integral part of how our practice empowers people to achieve their personal and financial goals.
Dawn contributes a vast knowledge of marketing and event planning as well as 17 years of dedicated client service. Highlights of her career have included the planning and organizing of several 3,000+ person events for a local 501(c)(3) and the development and management of a website cataloging a high number of items with significant site traffic volume.
Here are our areas of expertise
- Privately Held Businesses – Owner Needs, Succession/Transition, Executive Compensation, etc.
- Stock Benefit Plans
- Established Professionals
- Sophisticated Accumulation/Distribution Strategies
- Tax-Efficient Strategies
- Fortune 500 Employees and Large Rochester, New York Regional Employers
- Medical, Legal, Accounting, Construction, Software/Technology Fields
- Estate/Legacy Planning & Philanthropic Planning
- Start-Up Businesses
- Young Professionals & Developing Families
Additional areas of expertise are:
Investment Planning & Strategies
Retirement Planning & Income Strategies
Multigenerational Planning
Business Employee & Executive Benefits Planning
Education Planning & Funding
Insurance Protection Strategies
Lending a hand in my community.
Our team at Farley Financial Associates are proud to give back to our community. We stay actively involved in the following organizations:
Young Philanthropist of the Year!
James Farley named 2022 Young Philanthropist of the Year by NextGen Rochester. This award recognizes his many years of community focused service and fundraising.
