Personal
Emily Falls was born and raised in the sunshine state and is a proud graduate of The Florida State University. During her time at FSU, she met her husband, James, a criminal defense attorney. Emily joined Northwestern Mutual in 2018 as a Financial Advisor. In her spare time, she enjoys exploring new places, enjoying delicious foods, and cheering on the Seminoles—in any sport. You can find Emily with family and friends any chance she gets.
Emily focuses on learning what is most important to her clients and understanding their goals. Starting there gives her the opportunity to build customized financial plans that allow clients to enjoy life today, while helping to secure their financial future over time. Leading with integrity, Emily works with clients to achieve the vision they have set out for themselves.
Lending a hand in my community.
As part of Northwestern Mutual, I'm proud to help accelerate the search for better childhood cancer treatments while supporting families undergoing treatment, and survivors from late effects. Here are some of the organizations we partner with:
Alex's Lemonade Stand Foundation for Childhood Cancer (ALSF)
ALSF funds cancer research, raises awareness, and supports the families of children with cancer. Since 2012, Northwestern Mutual, its employees, and financial professionals like me have donated more than $20 million to support ALSF and fund over 400,000 research hours.
Trinity Cafe
Trinity Café is our free, full service restaurant for those in need of a healthy meal today. 365 days a year, our chef prepares fresh, nutritious dishes for our guests. Enjoy a 3-course meal with us on site or collect a meal to go at our Trinity 1 and Trinity 2 locations.
Here are my areas of expertise
Financial Planning
Tax-Efficient Strategies
Retirement Planning & Income Strategies
Business Planning
Education Planning & Funding
Investment Planning & Strategies
Multigenerational Planning
How Northwestern Mutual helps you live the life you want.
When people feel better about their money, good things happen—they become more confident and feel more secure. For more than 160 years, Northwestern Mutual has helped people achieve the financial flexibility they need to live more and worry less.
Being a mutual company means Northwestern Mutual reports to its clients, not Wall Street. They don't believe in chasing fads or taking undue risk for short-term gains. Instead, they take a long-term approach—both in the way we help people plan to reach their goals, and in the way they do business. This has served their clients (and mine) well through all kinds of economic ups and downs, including wars, recessions, even the recent pandemic.
It's why I'm happy to be part of a company that's in it for the long-haul and prioritizes clients over profit.
