Personal
Craig is married to Brie and they have one son named Caden and a daughter named Ellery. When Craig isn’t working with clients, he is spending time with his family, golfing, or traveling. Craig became a financial advisor because he’s passionate about teaching others about how to allocate money. In addition to advising his clients within Northwestern Mutual, Craig uses his #WINNING podcast to teach the next generation about money management and soft skills.
#WINNING Podcast
Craig loves working with high school and college students especially in regards to understanding the impact that certain debts have on them now and later. He also works with different workforce development programs to bring opportunities to businesses and employees. Bridging the gap of “I’m not sure what I want to do”, to showing many different opportunities live!
Newly launched, the #WINNING podcast highlights the stories of individuals at the top of their game with usual and unusual paths to success. Unpacking their key moments of triumph and failure that helped shape them. Listeners get a fresh perspective of how to be the person they aspire to be.
Professional
Craig joined Northwestern Mutual in 2017. As a graduate of the University of Wisconsin – Milwaukee, Craig started his career as a general manager in the sales industry. Now as a financial advisor, Craig is passionate about helping clients manage and build wealth while giving back to the community.
Lending a hand in my community.
As part of Northwestern Mutual, I'm proud to help accelerate the search for better childhood cancer treatments while supporting families undergoing treatment, and survivors from late effects. Here are some of the organizations we partner with:
Alex's Lemonade Stand Foundation for Childhood Cancer (ALSF)
ALSF funds cancer research, raises awareness, and supports the families of children with cancer. Since 2012, Northwestern Mutual, its employees, and financial professionals like me have donated more than $20 million to support ALSF and fund over 400,000 research hours.

Beads of Courage
Beads of Courage is an art-in-medicine program that helps kids with cancer tell their unique treatment story through colorful beads that are symbols of their courage.

in 2020 Craig and Team founded Paintings for Pediatrics in the fight to help families dealing with childhood cancer.
Paintings for Pediatrics is a Non Profit that supports Families in the fight against childhood cancer financially as well as the research to improve success in treatments.
Here are my areas of expertise
Multigenerational Planning
Tax-Efficient Strategies
Insurance Protection Strategies
Life Insurance Strategies
Retirement Planning & Income Strategies
Education Planning & Funding
Disability Planning
Estate Planning
How Northwestern Mutual helps you live the life you want.
When people feel better about their money, good things happen—they become more confident and feel more secure. For more than 160 years, Northwestern Mutual has helped people achieve the financial flexibility they need to live more and worry less.
Being a mutual company means Northwestern Mutual reports to its clients, not Wall Street. They don't believe in chasing fads or taking undue risk for short-term gains. Instead, they take a long-term approach—both in the way we help people plan to reach their goals, and in the way they do business. This has served their clients (and mine) well through all kinds of economic ups and downs, including wars, recessions, even the recent pandemic.
It's why I'm happy to be part of a company that's in it for the long-haul and prioritizes clients over profit.

Paintings For Pediatrics
My team and I also are very involved in a Charity called Paintings for Pediatrics. We actually founded this in 2020 to help families dealing with childhood cancer.