Get to Know AJ Zanella

A Trusted Partner for Your Financial Journey

Hi, I'm AJ Zanella, a proud graduate of the Sentry School of Business at UW-Stevens Point and the founder of my own financial planning practice based in Stevens Point, Wisconsin. 

My Story

After an enriching internship with Northwestern Mutual, I took the leap to partner with them to start my own practice. Over the years, I've Combined my knowledge, dedication and genuine care for people to make a meaningful difference in my clients' lives. Whether you're planning for retirement, building wealth, navigating life's unexpected turns or just starting to get serious about your financial picture, my goal is to help you feel confident and secure about your financial future.

What Drives Me

Beyond my work, I find joy in connecting with others. Whether it's through my love of DJing--where I bring energy and fun to the wedding scene-- or through building relationships with my clients, I thrive on creating meaningful experiences.

Let's Work Together

Planning isn't just about numbers; it's about creating a roadmap for the life you and your family want to live. I'm here to guide you every step of the way, helping you make informed decisions with confidence. Let's build your future together.

Committed to Community

Giving back is at the heart of what I value. Thats why choose to partner with NM was an easy decision. Dedicating a portion of earnings to help fund childhood cancer treatments while supporting families undergoing treatment, and survivors from late effects. Here are some of the organizations we partner with:

Alex's Lemonade Stand Foundation for Childhood Cancer (ALSF)

ALSF funds cancer research, raises awareness, and supports the families of children with cancer. Since 2012, Northwestern Mutual, its employees, and financial professionals like me have donated more than $20 million to support ALSF and fund over 400,000 research hours.

Visit partner website

Alex's Lemonade Stand logo

Beads of Courage

Beads of Courage is an art-in-medicine program that helps kids with cancer tell their unique treatment story through colorful beads that are symbols of their courage.

Visit partner website

Beads of Courage logo