Alex Craven
Wealth Management Advisor|CFP®, ChFC®, CLU®, RICP®
Personal
I was born in Richmond, Virginia in 1989 and am the eldest of 4 children. I attended Benedictine High School in Richmond and graduated in 2007; I ran cross country, wrestled, ran track, shot on the rifle team, was an officer in JROTC and a member of National Honor Society. I attended the United States Naval Academy and graduated in 2011; I participated in intramural boxing, earned a Bachelor of Science in English, and was commissioned a 2nd Lieutenant in the Marine Corps.
I served on active duty for 5 years and was stationed in Camp Lejeune, NC. I deployed twice: the first deployment was aboard the USS San Antonio to the Persian Gulf in 2013 and the second deployment was to Okinawa, Japan in 2015. I finished my active duty service in May 2016 and transitioned into the Marine Reserves as I began my career at Northwestern Mutual. I finished my time in the Marine Reserves in January 2020. I enjoy reading, working out, yoga, pickleball, and skiing every winter.
Professional
I graduated the United States Naval Academy in 2011 and was commissioned a 2nd Lieutenant in the United States Marine Corps. I served for 5 years as an infantry officer before transitioning into the Marine Reserves as a Captain and beginning my career at Northwestern Mutual. I am licensed in Life, Disability, Long Term Care, Annuities and Investments. As of December 1, 2021, I hold the CFP (Certified Financial Planner) designation, the ChFC (Chartered Financial Consultant) designation, and the CLU (Charted Life Underwriter) designation.
Years of Experience
Representing Northwestern Mutual since 2016.
Lending a hand in my community.
As part of Northwestern Mutual, I'm proud to help accelerate the search for better childhood cancer treatments while supporting families undergoing treatment, and survivors from late effects. Here are some of the organizations we partner with:
Alex's Lemonade Stand Foundation for Childhood Cancer (ALSF)
ALSF funds cancer research, raises awareness, and supports the families of children with cancer. Since 2012, Northwestern Mutual, its employees, and financial professionals like me have donated more than $20 million to support ALSF and fund over 400,000 research hours.

Beads of Courage
Beads of Courage is an art-in-medicine program that helps kids with cancer tell their unique treatment story through colorful beads that are symbols of their courage.

Here are my areas of expertise
Financial Planning
Insurance Protection Strategies
Life Insurance Strategies
Retirement Planning & Income Strategies
Education Planning & Funding
Disability Planning
Multigenerational Planning
Estate Planning
How Northwestern Mutual helps you live the life you want.
When people feel better about their money, good things happen—they become more confident and feel more secure. For more than 160 years, Northwestern Mutual has helped people achieve the financial flexibility they need to live more and worry less.
Being a mutual company means Northwestern Mutual reports to its clients, not Wall Street. They don't believe in chasing fads or taking undue risk for short-term gains. Instead, they take a long-term approach—both in the way we help people plan to reach their goals, and in the way they do business. This has served their clients (and mine) well through all kinds of economic ups and downs, including wars, recessions, even the recent pandemic.
It's why I'm happy to be part of a company that's in it for the long-haul and prioritizes clients over profit.
