Get to know our leadership team

Leadership at the Virginia Peninsula office is dedicated to doing good for our clients, employees and community.

Photo of Co-Founder and Financial Advisor Gene Efird

Gene Efird

Co-Founder and Financial Advisor

Gene started his career at Northwestern Mutual in 2013. Since, Gene and his team have worked on building the foundation of his business based on strong moral values. As your financial advisor, he prides himself on relationship building and empowering those to feel confident in knowing the ins and outs of what financial planning and investing is all about. He currently resides in Poquoson, Virginia with his wife, Haley and his children, Emmy, Aubry, and Cooper. Outside of the office, he enjoys spending time with his family and traveling. He likes to spend time in the Outer Banks throughout the year and anywhere tropical. He is a member of a local kickball team and enjoys traveling to tournaments. In college, he played on the Guilford basketball team and still frequently plays basketball in his free time. Additionally, he and his family are avid members of Waters Edge Church in Newport News. They enjoy giving back to the community through various projects and Compassion International.
Photo of Growth and Development Director Lucas Feller

Lucas Feller

Growth and Development Director

For busy professionals, finding time to manage money well and build a strong financial plan can be challenging. I experienced this firsthand in my previous career in college athletics. Between demanding seasons, constant travel, and long days, I knew I couldn't manage my finances all on my own. Luckily, I found a partner I trusted in my Northwestern Mutual financial advisor. As the pace of my career continued to accelerate, I felt a sense of relief knowing my advisor was always there to help manage my financial plan. Now, as a Northwestern Mutual client-turned-advisor, I have dedicated my life to helping others do the same. My approach is comprehensive, balancing protection against uncertainty with investment growth. We focus on helping young families and busy professionals establish strong financial plans and manage complexity in all areas of their finances. Outside of work, I enjoy staying active in local and national fitness competitions and spending time with family and friends.
Photo of Office Manager Robin Pardee

Robin Pardee

Office Manager

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