Northwestern Mutual Expands Partnership With the Milwaukee Brewers™

At Northwestern Mutual, we believe in the importance of being a strong corporate citizen. As a part of that, we see it as our responsibility to ensure our home community, Milwaukee, thrives and is a place where people want to live, work and visit.

Today, we’re furthering our commitment to Milwaukee through an expansion of our partnership with another iconic Milwaukee brand, the Milwaukee Brewers™. Northwestern Mutual will become the team’s official financial planning and first-ever jersey patch partner.

Through the expanded partnership, the Brewers and the Northwestern Mutual Foundation will continue to fundraise in support of Alex’s Lemonade Stand Foundation (ALSF), with the goal of finding better treatments, health outcomes and cures for childhood cancer. During Childhood Cancer Awareness Month in September 2024, the Brewers will identify a home series and donate $1 to ALSF for every ticket sold for those games. Additionally, the Brewers and Northwestern Mutual will team up on a season-long in-game charitable donation, up to $25,000 to ALSF. This sponsorship also extends our reach nationally, into local communities, in partnership with our field force, creating brand awareness and relevance through the Brewers' fanbase, NM's current and prospective clients, and through our joint community initiatives.  

“Northwestern Mutual’s expanded partnership with the Milwaukee Brewers underscores our ongoing commitment to our hometown of Milwaukee and the Brewers. This strategic investment will further increase awareness of our comprehensive approach to financial planning helping people build financial security, while also highlighting our national philanthropic cause,” said John Schlifske, Northwestern Mutual, chairman, president, and CEO.  “We are excited by the potential this partnership offers our community, our policyowners and clients, our employees and financial representatives.”

Read More about today’s announcement.