Steven L Penn
Wealth Management Advisor|MSFS, CFP®, ChFC®, CASL®, RICP®
Focus the blur, reduce the uncertainty, achieve your unique vision.
Education and Interests
Steve graduated from the University of Wisconsin Madison with a bachelor's degree in Economics and a certificate from the Gaylord Nelson Institute of Environmental Studies. Steve joined Northwestern Mutual in 2004, truly enjoys financial planning and continues to pursue his education.
Steve grew up in Wausau, WI and is now a Middleton native. In his free time, Steve enjoys playing hockey, golfing, brewing beer and playing music.
Associations and Memberships
Steve is a member of the following organizations:
Financial Planning Association (FPA®)
The Financial Planning Association® (FPA®) is a leadership and advocacy organization connecting those who provide, support and benefit from professional financial planning. FPA is the Heart of Financial Planning™ and represents a promise of financial well-being, hoping to create a world where everyone thrives and prospers.
National Association of Insurance and Financial Advisors (NAIFA)
The mission of the National Association of Insurance and Financial Advisors (NAIFA) is to advocate for a positive legislative and regulatory environment, enhance business and professional skills, and promote the ethical conduct of our members.
Madison Estate Council
The Madison Estate Council is a local association of estate planning attorneys, CPAs, bank trust officers, financial planners and life insurance professionals which holds four dinner meetings per year at which a prominent speaker presents on a topic of interest to estate planning professionals.
Certifications and Designations
Steven Penn has earned the following designations:
CFP® - Certified Financial Planner™ Professional
The CFP® certification is one of the most recognized financial planning marks in the world. CFP® certification identifies individuals who have met rigorous professional standards and have agreed to adhere to the principles of integrity, objectivity, competence, fairness, confidentiality, professionalism, and diligence when dealing with clients. The CFP® certification prepares the financial services professional for a career-long commitment to meeting the ever-changing financial needs of clients.
MSFS - Master of Science in Financial Services
Master of Science in Financial Services (MSFS) is an accredited degree program that provides advisors comprehensive tools to help analyze, plan, and implement integrated strategies in financial planning. The program provides skills to serve advanced markets, corporate clients, and larger cases. The MSFS program includes two required residencies.
RICP® Retirement Certified Income Professional
The (RICP®) program empowers financial professionals with the knowledge they need to become experts in today's fast-growing retirement planning market. It is an extensive and intensive retirement income education that covers all retirement income styles and strategies, straight from the nation's top thought leaders.
ChFC® Chartered Financial Consultant™
The ChFC® designation focuses on the comprehensive financial planning process as an organized way to collect and analyze information on a client's total financial situation; to identify and establish specific financial goals; and to formulate, implement, and monitor a comprehensive plan to achieve those goals. The ChFC® program provides financial services professionals with in-depth knowledge of the skills needed to perform comprehensive financial planning for their clients.
CLU® Chartered Life Underwriter
The CLU® designation has long been recognized as the fundamental and foremost educational credential for life insurance professionals. Since 1927, more than 94,000 individuals have earned their CLU®, helping them build a successful life insurance practice by providing clients with knowledgeable and ethical advice. For financial representatives, field management, home office personnel, and others involved in providing life insurance products, the CLU® designation symbolizes continuing growth and commitment to professionalism.
CASL® Chartered Advisor for Senior Living
The CASL® designation focuses exclusively on the unique needs of mature clients. Developed with input from a panel of industry professionals, the designation provides representatives with comprehensive knowledge on the full range of financial, health, psychological and sociological issues confronting older clients. Individuals who earn the CASL® designation gain a thorough understanding of health and health care, long term care insurance, planning for pension distributions, suitability of investments, federal estate taxation and counseling on key family decisions.
How Northwestern Mutual helps you live the life you want.
When people feel better about their money, good things happen—they become more confident and feel more secure. For more than 160 years, Northwestern Mutual has helped people achieve the financial flexibility they need to live more and worry less.
Being a mutual company means Northwestern Mutual reports to its clients, not Wall Street. They don't believe in chasing fads or taking undue risk for short-term gains. Instead, they take a long-term approach—both in the way we help people plan to reach their goals, and in the way they do business. This has served their clients (and mine) well through all kinds of economic ups and downs, including wars, recessions, even the recent pandemic.
It's why I'm happy to be part of a company that's in it for the long-haul and prioritizes clients over profit.
