Welcome

Located in the East Lake / Palm Harbor area of Florida, Eterna Generational Planners is a national financial planning practice that caters to busy professionals and their families. Through an emphasis on education, we make clients feel at ease and in control of their financial futures by making complex situations simpler. We create comprehensive financial plans that focus on tax efficient wealth management, asset protection and retirement distribution. We start with a detailed understanding of a client’s current situation and combine that with their vision for the future. We then outline the right steps to achieve their financial goals, so they can focus on what makes them happy.

The Salierno Team

If you are located in the Tampa, St. Petersburg, Clearwater area, we'd love to meet in person. Otherwise, we can set up a virtual call. 

Eterna Generational Planners

Our Core Values

our core values

We’re top ranked by Forbes

Forbes has recognized me as one of the top 
financial security professionals in Florida. Many thanks to our 
hardworking team, amazing clients, and partnership with Northwestern 
Mutual. This wouldn’t have been possible without you.

A business meeting around a table.

Forbes Top Financial Security Professionals list (July 2023), Research and ranking 
provided by SHOOK Research, LLC. Based upon data as of 12/31/2022. Northwestern Mutual (NM) and its advisors do not pay for placement on 3rd party rating or ranking lists. NM and its advisors do, however, pay marketing fees to these organizations to promote the rating or ranking(s). Rankings and recognitions are no guarantee of future investment success.

Helping Create Your Financial Plan

The process of achieving financial security – the confidence that comes from taking action today to provide for tomorrow – is different for each of us. Often, the first step is to establish a relationship with someone who takes the time to learn about your values, understand your dreams and help you create a personal financial plan that will evolve with you over time.

Our Mission

We build long-term, trusting relationships by first seeking to understand your vision, values, and financial goals. It is our priority to provide comprehensive planning, superior services, and excellent communication aimed to achieve financial independence by overseeing the management and distribution of your wealth as you endure unavoidable life changes.

Three financial planning challenges unique to medical professionals:

In The News Image

We have been featured in a number of news articles and podcasts. Here are some of the most recent. 

Money Life with Chuck Jaffe - Podcast

Listen to full interview on Apple Podcasts. 

Upper Tampa Bay Chamber of Commerce Featured Company

Click here to watch on Facebook.

The Northwestern Mutual difference

No. 1

Best life insurance company for consumer experience, 2023. (NerdWallet)1

Top 5

We're one of the Top U.S. Independent Investment Broker-Dealers.2

$8.2B

In dividends expected to be paid in 2025.3

A++

AAA, Aaa, and AA+ - we've earned the highest financial strength ratings awarded to life insurers from all four major rating agencies.4