Personal

John Fay attended Georgia Tech from 1996 to 2001 and graduated with a degree in civil engineering. His wife, Cameron, and John attended Georgia Tech together. They live in Decatur and are proud parents of four children: three young girls (Camden, Holland and Eden) and a boy (Ericson).

John's family is involved in the Decatur and Winona Park communities, along with soccer and ballet for his girls. Every year they look forward to spending time with family in Bar Harbor, Maine and Savannah, Georgia.

Fay Family

Professional

In 2010, after a 14 year career as an estimator and project manager in commercial construction, Northwestern Mutual Goodwin Wright gave me the opportunity to start my own financial security planning practice in Atlanta.

My purpose is to deliver comprehensive financial security planning to families and business owners through conversation and education.  Financial security addresses the near and long-term risks to your family, business and retirement goals.  I separate my practice from others in the industry by solving problems, addressing my clients' concerns, and by building customized plans that adjust as your life changes over time.  Conversations with my clients typically revolve around life insurance planning, protecting your income with disability insurance, and building strategies for college and retirement expenses.

Awards and Recognition

Georgia BUILT Go-Giver Award (2023)

Award recognizing commitment to community service and philanthropy

 

National Association of Insurance and Financial Advisors - Quality Award (2013-2017, 2019)

Award recognizing commitment to excellence in service to clients and industry

 

National Association of Insurance and Financial Advisors - Top Advisor Under 40 (2012-2018)

 

Lending a hand in my community.

As part of Northwestern Mutual, I'm proud to help accelerate the search for better childhood cancer treatments while supporting families undergoing treatment, and survivors from late effects. Here are some of the organizations we partner with:

Alex's Lemonade Stand Foundation for Childhood Cancer (ALSF)

ALSF funds cancer research, raises awareness, and supports the families of children with cancer. Since 2012, Northwestern Mutual, its employees, and financial professionals like me have donated more than $20 million to support ALSF and fund over 400,000 research hours.

Visit partner website

Alex's Lemonade Stand October 2024

Aflac All Stars Party with Georgia BUILT

The Fay Wealth Management team in conjunction with Georgia BUILT members hosted a family fun event for Children’s Healthcare of Atlanta at the College Football Hall of Fame.

Aflac All-Stars Party, 2024

IMPACT Day at Emma Hutchinson Elementary School

Goodwin, Wright's 8th Annual IMPACT Day - a firm-wide Day of Service honoring the legacy of Dr. Martin Luther King, Jr. celebrating valued friendships and supporting the Emma Hutchinson Elementary School community. "My family and I have been a part of our work with Emma Hutchinson Elementary since the very beginning. This day is truly very special -- a valued tradition for my family and me to come together and serve," says John Fay, CFP®, CLU®, CLTC®.

Goodwin Wright IMPACT Day 2025

Here are my areas of expertise

Wealth Management

Financial Planning

Retirement Planning & Income Strategies

Investment Planning & Strategies

Life Insurance Strategies

Education Planning & Funding

Disability Planning

Long-Term Care Planning

How Northwestern Mutual helps you live the life you want.

When people feel better about their money, good things happen—they become more confident and feel more secure. For more than 160 years, Northwestern Mutual has helped people achieve the financial flexibility they need to live more and worry less.

Being a mutual company means Northwestern Mutual reports to its clients, not Wall Street. They don't believe in chasing fads or taking undue risk for short-term gains. Instead, they take a long-term approach—both in the way we help people plan to reach their goals, and in the way they do business. This has served their clients (and mine) well through all kinds of economic ups and downs, including wars, recessions, even the recent pandemic.

It's why I'm happy to be part of a company that's in it for the long-haul and prioritizes clients over profit.

Downtown Milwaukee, WI Skyline