Welcome to Backwards Planning Financial

We spend one-on-one time understanding every aspect of your family’s unique situation. We help you articulate your financial goals, and then work with you to create an individualized plan of action to accomplish them. We have seen the generational effects of poor follow-through on good intentions and are passionate about making sure clients avoid that pitfall. Our financial coaching helps you match your decisions to your values, throughout the changes in life.

We recommend my clients start planning now for their “exit strategy” (or deaccumulation strategy), so when you arrive there, you have the most flexibility and control. Waiting to plan for it at retirement limits your choices and increases your risk of failing.

Joe and his team reverse engineer your vision for retirement and legacy and bring it life with an integrated wealth management strategy. Success comes from personal responsibility, attention to every detail and timely action. These bring focus on optimizing wealth decumulation, which therefore guides your asset accumulation. We specialize in working with current and former military, busy executives, and business owners to provide the expert guidance our clients deserve, bringing your vision to life. We smile when we know we’ve helped our clients create a positive impact on themselves, future generations, and their community! 

Our Mission:

We help families prepare for the future. We help clarify what is important to you and why, take the guesswork out of what to do next, and inspire you to stay on track for the long-term.

Joe has been named a Forbes Best-in-State Top Financial Security Advisor for 2024.

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Forbes Logo

Get to know Joe:

Joe and his wife Lydia have been married for over 28 years. Joe served in the US Army and left as an Armor Captain. He is a graduate of Scout Platoon Leaders Course and Airborne school, and has his Cavalry Spurs. They moved to Sarasota FL from Franklin TN to enjoy warmer weather and the beach, and be closer to family.  

Financial success doesn’t happen by chance!

Joe is licensed in: AK, AL, AR, AZ, CA, CO, FL, GA, HI, IL, IN, KS, KY, LA, MA, MD, MI, MN, MS, NC, ND, NJ, NM, NV, NY, OK, OH, PA, SC, SD, TX,VA, WA, WI

BPF Team Photo

Planning for financial security with Northwestern Mutual

Lending a hand in my community.

As part of Northwestern Mutual, I'm proud to help accelerate the search for better childhood cancer treatments while supporting families undergoing treatment, and survivors from late effects. Here are some of the organizations we partner with:

Alex's Lemonade Stand Foundation for Childhood Cancer (ALSF)

Our team recently attended and supported the Lemon Drop...the Mic Singer Songwriters concert benefiting Alex's Lemonade Stand and the 1Voice Foundation. The event raised $210,000 for pediatric cancer research and family support.

Lemon Drop the Mic Event